Our Story

Our Story

Our brand carries our family's name, our mother's hands, and our father's dream.

Every story has a beginning, and ours begins in a small home in Kerala, with a mother, a needle, and two little girls.

My mother, Reena Gajet, used to stitch every outfit my sister Elsa and I ever wore as children. She had no formal training, no big machines, just love, patience, and an eye for beauty that turned ordinary cotton into something our friends and family couldn't stop admiring. "Where did you get that made?" people would ask her, again and again. That question, asked with enough warmth and enough times, became a calling.

So she answered it. She started RG Creations, a small kidswear manufacturing unit, with my father George Gajet standing right beside her not just as her husband, but as her partner in every sense. He believed in her talent before the world did, and he became the quiet strength behind the growth that followed. With just two or three workers, they began.

That was 1999.

I grew up inside that dream. I didn't just watch my mother design, I sat beside her, learned from her, fell in love with fabric and form the way she had. That childhood beside her sewing table shaped everything I would later choose to become.

After finishing my Bachelor of Design at NIFT, I knew I wanted to build something of my own , something that carried forward everything my parents had built, but reached further. My father had always dreamed of taking our family's work online, of letting Elsa reach homes far beyond Kerala. In November 2019, I set out to make that dream real.

It wasn't easy. The world had other plans , a pandemic slowed everything down, delayed launches, tested patience. But we didn't stop. In August 2020, through every setback, Elsa was finally born online- named after my sister, carrying my mother's craftsmanship, my father's vision, and now, my hands too.

Today, every piece we make  for our little princesses aged 6 months to 12 years , still passes through the same care my mother poured into our childhood clothes. Nothing is rushed. Nothing is careless. Every stitch is a promise: that your child will feel as loved in our clothes as I once did in hers.

This isn't just a store. It's two generations of one family's dream, stitched together — and we're only just getting started.

With love, Team Elsa